wait could this be any more dead on?

"Richard Hayne, the founder and chairman of Urban Outfitters, first demonstrated his ability to limn the lifestyle of a core customer group 32 years ago. He nailed the shopping, sleeping, and furnishing habits of the upper-middle-class college kid with Urban Outfitters. Today, the 52-store chain is an emporium for "upscale homeless" -- men and women, 18 to 30, whose purchasing behavior is still driven by their social lives. The impetus for Anthropologie was straightforward: Hayne and his wife and friends had outgrown Urban Outfitters, and they needed a new outpost to reflect their changing lifestyle."

and by this i mean this paragraph esp plus the rest of the article

found via teacupchronicals